If customers cannot trust the delivery promise, find the right product or pay the way they expect, they leave. Behind the storefront, app sprawl and manual fulfilment work can erode the margin even when revenue looks healthy.
We work in Shopify, WooCommerce and custom builds when the catalogue, B2B pricing or integrations demand it. The platform is a means. The brief is conversion, contribution margin, and a back office your warehouse in the Midlands can live with.
Design is merchandising. We sweat collection architecture, filters, PDP proof, and the mobile checkout that most UK traffic will use. We connect Klaviyo or equivalent, inventory, and the 3PLs British brands actually use.
Paid and SEO only work if the store can close. That is why our digital marketing and UI/UX teams sit with engineering. Ads that land on a slow theme are how budgets disappear.
What’s getting in the way
Stores launch looking pretty and leaking. Apps stacked on apps. Duplicate products. No tracking. A theme update that breaks checkout. Wholesale customers still emailing spreadsheets because B2B was an afterthought.
We solve for the whole path: catalogue hygiene, speed, accessibility, checkout, subscriptions if they belong, and reporting that matches finance — not just Shopify’s home card.
Replatforms are sequenced. We do not “big bang” a peak-trading UK retailer into a new stack in November.
Not sure what the right fix is?
Bring the workflow, target or customer journey that is stuck. You’ll get an honest view of the smallest useful next step.
Describe the bottleneck