GreenRoot: a growth system the in-house team could run
Not another agency. A 90-day motion. 3× qualified leads, without a weekly panic.
The situation
GreenRoot had a decent UK product and a messy acquisition stack: ads pointing at a slow collection page, SEO content sales would not send, and reporting that could not survive a finance question. They did not need more vendors. They needed one system.
What we did
We fixed measurement, rebuilt the key landing and category templates for mobile, and ran paid only against pages that could convert. Organic work targeted the queries their sales team already heard. Creative and the site used the same claims.
Weekly reviews were CRM-shaped. If a campaign created cheap leads that never bought, it was paused — even if the platform called it a success.
Outcome
Qualified leads roughly tripled in 90 days. More important: the in-house marketer could operate the motion afterwards. Retainers exist here for momentum, not dependence.
See digital marketing